Thursday, September 1, 2016

Throwback Thursday! Today at DC Collectibles....






The Lord of the Rings by Toy Biz.

It was the year 2001. The world had survived the Y2K apocalypse with flying colors, but a new threat was on the horizon...this time from Mount Doom. Middle-earth was about to have its first taste of live-action movie stardom in The Lord of the Rings, directed by Peter Jackson. For one who made his name early on with low budget horror and creature-fests, Jackson had his sights set high, and it payed off in spades. The Fellowship of the Ring came on strong out of the gate and only built momentum until the finale Return of the King. Often spoken of as the best of the Trilogy--certainly the most epic--The Return of the King (RotK for short) won numerous awards and threw Tolkien collectibles demand into a frenzy not seen since another little trilogy by George Lucas (you may have heard of it). Though the demand eventually cooled, interest once again heated up when The Hobbit Trilogy was produced, almost a decade later.

As with most successful (or hoped-to-be) franchises in modern times, the rights to produce action figures and collectibles was certainly a hot topic among fans. Speculation was wild and rampant about who would be selected for the honor. Almost no one expected the answer from...Toy Biz?

While Toy Biz had made big advancements since their early days of Marvel and DC Superheroes action figures, they certainly weren't perceived to be on par with the likes of Hasbro or Mattel, or even McFarlane Toys--who was currently on fire with its Movie Maniacs and Spawn lines. In fact, McFarlane was considered the front-runner to seize the toy rights.

Then came Spider-Man Classics, with its revolutionary multiple points of articulation (30+!). For the first time, Spidey could actually perform his wall-crawling poses! This of course led to a deluge of fan requests for more and more characters across the Marvel Universe spectrum. And thus Marvel Legends was born. With all this new respect for the company--and what was sensed to be a genuine respect for the property--Toy Biz made their play for the Lord of the Rings license. And, it worked.

Fast forward to 2016. The story of Gandalf, Bilbo, Frodo and the One Ring is complete. Toy Biz followed them all along the way, producing an exhaustive and admirable number of major and minor characters across the films, rivaled only by the likes of the largest franchises of Star Wars, G.I. Joe, Masters of the Universe and Star Trek. Quite an accomplishment for an up and comer known for its discount bin product only a few years back. These 6-inch scale action figures are compatible with other modern collector lines (e.g. Marvel Legends, Neca, Four Horsemen Mythic Legions, Game of Thrones, McFarlane Spawn) and make great fantasy collectibles in their own right.

Today at DC Collectibles, save 15% off all Lord of the Rings merchandise with code HOBBIT in the checkout notes at http://dccollect.com. Your original form of payment will be credited at point of shipping after your order is processed and adjustment for combined orders applied. But don't wait, the fires of Mount Doom are burning as the clock is turning. Once Frodo chucks the ring, then and there it's back again.

Shop Now at DC Collectibles

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DC Collectibles is your source for a variety of new, gently used and vintage collectible toys, action figures, and pop culture entertainment memorabilia from the hottest brands (past and present), including Marvel, DC Comics, Star Wars, Star Trek, Hasbro G.I. Joe, Transformers, McFarlane Toys, Mattel, He-Man and the Masters of the Universe, Harry Potter, Capcom Street Fighter/Resident Evil, Toy Biz, Palisades, Kenner and so much more! DC specializes in the "modern golden age" 1970s, 80s, and  90s through today. We're here to help you wave your geek flag proudly!

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